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That's not the only reason. They also allow advertisers to target based on specific phone numbers. It's one of the creepiest features, along with targeting base
by elorant 7y ago
That's not the only reason. They also allow advertisers to target based on specific phone numbers. It's one of the creepiest features, along with targeting based on e-mail.
- ineedasername 7y agoWhat's targeting by specific phone numbers? Area code as a proxy for geo location, or something more sophisticated?
- darkhorn 7y agoWhen you go shopping the casier asks your your home address and phone number, for invoice/bill. Then they upload your phone number to Facebook and advertise based on your purchasing history with them.
- bertil 7y agoOC is likely referring to Custom Audiences. Facebook let you hash a list of emails or phone number, share it with them, so they can compare with their own. It allows businesses to target their customers or prospects separately.
- codedokode 7y agoYou upload a list of your customers' phones or emails and Facebook or Google allow you to show ads only to those users.