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AdSense used to do this for you before it tracked individuals... You can still target adverts at content on a site, and have an aggregate system to make that e
by frabcus 7y ago
AdSense used to do this for you before it tracked individuals...
You can still target adverts at content on a site, and have an aggregate system to make that easy and granular.
There could even be services which collected lists of websites and categorised them, and the rough demographics of their audience, and retailed slots.
Individual tracking is unnecessary financially, you can make as much revenue without. See example of the New York Time dropping tacking for EU readers for GDPR reasons, and continuing to grow ad revenue: https://digiday.com/media/gumgumtest-new-york-times-gdpr-cut-off-ad-exchanges-europe-ad-revenue/ https://digiday.com/media/gumgumtest-new-york-times-gdpr-cut...