>Your biggest competitor is your internal non-business efforts that distract from experimenting with what gets people to pay in a repeatable way >Unfortunately

>Your biggest competitor is your internal non-business efforts that distract from experimenting with what gets people to pay in a repeatable way >Unfortunately, shiny engineering won't solve drastic product market fit iterations, and consumes the limited time & $$$ for achieving it. That's a lot of otherwise good habits and instincts to unlearn for engineers who never really had to go from idea to paying Having worked in startups and the corporate world, I would apply this also to the role of product owner, who is often responsible for setting up those experiments to learn and also filling up the tech pipeline for the next sprint. I've seen product owners having a hard time to grasp if the technical need for things pitched by engineering is real or just premature optimization. You either need a more technical product owner or a tech lead that puts it's business hat on quite often.