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You advertise on a website for widget fans. That's how it successfully worked for a long time. The whole targeted advertising is to allow adtech companies to i
by pornel 7y ago
You advertise on a website for widget fans. That's how it successfully worked for a long time.
The whole targeted advertising is to allow adtech companies to identify users of the "widget fans" site, and then advertise to the same people, but on another, cheaper site.
- deleted 7y ago[deleted]
- pmlnr 7y agoThat's how it successfully worked for a long time... ... until google search and facebook groups killed thematic sites and communities. I'd love seeing this turned around though.
- bogwog 7y agoTargeting existed long before computers. The difference today is the massive amount of very personal data being collected on people without their knowledge or consent and the risks it puts on them. Imagine if you went back to say the 1920s, and you told a marketing director that you could install a one-way mirror room and back door into every household in the country, and staff them all with analysts who will secretly observe people in their homes 24 hours a day, 365 days a year. People would think you were crazy. In fact, I bet most people today would be completely against that idea, yet wouldn't realize that what companies like Google and Amazon are doing today is effectively the same thing, except _much more_ invasive.