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True and irrelevant. If you're displaying ads based on site content, you are matching ads to the site content, not to the viewer.
by 0xffff2 7y ago
True and irrelevant. If you're displaying ads based on site content, you are matching ads to the site content, not to the viewer.
- eitland 7y agoIt is actually relevant because they are matching the ads to the user, only it happens by a proxy variable which is the site you are visiting.
- 0xffff2 7y agoThe original question was "Is there any way to improve the matching of ads to the viewer without violating their privacy?" Your answer is that we should match something other than the user, that happens to correlate with user interests. That is, by definition, not matching ads to viewers.
- eitland 7y agoIn think either our idea of "by definition" or something else differs. Viewers get ads matching their interests, as proven by the fact that they are on a related website. I don't see how that isn't "matching ads to viewers"?
- ggg3 7y agofalse and irrelevant. advertising to the site content really means "to the site's content audience demographics". what you describe is actually the personal ad targeting apocalypse we experienced recently. very well illustrated with the famous Taboola scam, where tabloid sites only had ads taking you to other tabloid sites.