It really is an amazing example of a healthy pattern becoming dark after awhile. Google spent years establishing themselves as the best search engine, to the po

It really is an amazing example of a healthy pattern becoming dark after awhile. Google spent years establishing themselves as the best search engine, to the point where you would want to click on the first result. Then, they slowly start adding ads, but the ads look like ads and people can easily ignore them. Until one day, someone at Google realizes that if the ads looked more like actual search results more people would click on them - meaning Google could make more money.