> This, combined with other cookies supplied by Google, allows companies to pseudonymously identify the person in circumstances where this would not otherwise b

> This, combined with other cookies supplied by Google, allows companies to pseudonymously identify the person in circumstances where this would not otherwise be possible. At first glance, I would have thought this isn't a workaround at all. GDPR allows for pseudonymisation as a method of data protection. But, Recital 26 of the GDPR disallows this: > The principles of data protection should apply to any information concerning an identified or identifiable natural person. Personal data which have undergone pseudonymisation, which could be attributed to a natural person by the use of additional information should be considered to be information on an identifiable natural person. [...] That said, I don't think this is cut and dried, because Google themselves isn't providing the linkage to an identifiable natural person. The person that can make that linkage necessarily already has the identifying information. Get ready for a major legal battle.