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For actual, physical widgets the traditional advertising markets still work: trade magazines and trade shows. Contacting vendors who specialize in your market o
by dleslie 7y ago
For actual, physical widgets the traditional advertising markets still work: trade magazines and trade shows. Contacting vendors who specialize in your market of interest and running promotions with them also works.
However, it's all a whole lot more expensive and effortful than running some Google ads.
- teamspirit 7y agoAnd there lies the problem. The cost in both time and money is much higher. I'd love to run TV and magazine ads on all the shows and in all the magazines my customers are reading, it just costs a whole lot more. Way more than we have just starting out.
- samtheprogram 7y agoI think the point that's missing from the discussion is that adtech companies should be targeting solely on placement (i.e. what ads should show up on a particular website based on the content of the website), and not select individuals (i.e. based on user interests regardless of the place on the web an ad is shown), when faced with this kind of legislation. This is exactly how marketing worked before and how people can go about it now, as you describe, through traditional advertising markets. I'd personally prefer it that way in general, but legislation is necessary for them to optimize on those restrictions.