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The article states: >"The primary targets of this campaign are Google and the IAB, which control the RTB system." Can someone say who makes up the IAB exactly
by bogomipz 7y ago
The article states:
>"The primary targets of this campaign are Google and the IAB, which control the RTB system."
Can someone say who makes up the IAB exactly? Is this just an industry trade group?
- singron 7y agoYes. Take a look at their board of directors: https://www.iab.com/our-story/#board-of-directors https://www.iab.com/our-story/#board-of-directors It's a mix of the major players in the digital advertising industry. Historically the IAB has taken actions that are good for the industry overall. It focuses on standardization/interoperability in the ad-tech space. It generally isn't a watchdog and doesn't regulate the industry except when the industry as a whole would benefit (e.g. self-regulatory programs that have no real effect but stave off state regulation).