> There's nothing I can do about Google/FB/whatever, so why even think about it. Actually, of all the stuff going on in the world, this is the one thing where

> There's nothing I can do about Google/FB/whatever, so why even think about it. Actually, of all the stuff going on in the world, this is the one thing where you have an actual degree of control that matters. Sure, one individual won't change business policies. But: you can easily take steps to prevent or reduce the amount of data these companies have on you. Don't use their services, use an ad blocker, use tracking preventing, etc. You can even easily tailor it to your specific needs. Compared to stuff like Brexit, fires in the Amazon, Hong Kong, ethnic cleansing in Myanmar, attacks on democracy in Turkey, Hungary etc., it is trivial to do something against Google/FB that has at least the effect of protecting you.