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AI and logo design is hard. I'm running https://mybrandnewlogo.com https://mybrandnewlogo.com and it's basically a bunch of if / else statements and a lot of cu

AI and logo design is hard. I'm running https://mybrandnewlogo.com https://mybrandnewlogo.com and it's basically a bunch of if / else statements and a lot of custom algorithms to generate the right proportions of layout elements and color schemes. Although it's quite intricate, there are no neural networks involved. Then again, when I studied AI 15 years ago, a part of what was considered AI were decision trees (it was part of Machine Learning in our course). Decision trees are basically if / else statements. Is that genuine AI? I don't know, but it's hard to draw a strict line between "real" AI and "simple" computer instructions.

onemoresoop 7y ago
Bookmarked. This is a great project. However, I don't see any way to modify the size of the logo. Is there a way to do that?
- monokai_nl 7y ago
  When you start customizing, you can change the size of the individual logo parts, like the name and icon. And in the end it's a vector file that stays sharp, so you can scale it up a billion times if you want to plot it on a billboard or an airplane.
  - onemoresoop 7y ago
    Nice, thanks!
neilk 7y ago
This looks very cool. Kudos! If you can share this - what kinds of organizations are you targeting? What do they care the most about? I have a background in graphic design and computering, and I find it hard to envision the customer. They want a logo, want full control, don’t want to involve another human, have a price point below Fiverr? But maybe you’re serving people that I can’t see would need logo services.
- SnowingXIV 7y ago
  New startups or small businesses. You're right they want control but they can't afford tons of money to sink into iterations with a professional designer (also what makes a professional designer nowadays?). With this they get to see tons of variants of a logo that feels right to them with ease to make adjustments. Yes, they might be a bit soulless but it'll look sleek if you have a decent eye for design and application. Always ask yourself and test it with will this look good on a website, business card, shirt, whatever you need. I'd argue these little generators can produce better looking mathematically sound logos that are cheaper than dealing with a back and forth when you hire someone from upwork, 99, fiverr, your local college student.
  - monokai_nl 7y ago
    That's correct. Startups, freelancers, side-hustlers. In short, people that just want a nice logo, but don't have the budget and / or time to work with a professional design agency. Regarding mathematics and aesthetics: whenever you generate something with an algorithm, you'll inevitably give up some kind of variation. An algorithm only works within a subset of all possibilities. So I don't think logo generators can do everything that a designer can. But for a lot of people it's the perfect option. You'll get a good logo for a friendly price.
terrycody 7y ago
I kove your website, very sleek!

onemoresoop 7y ago

Bookmarked. This is a great project. However, I don't see any way to modify the size of the logo. Is there a way to do that?

monokai_nl 7y ago
When you start customizing, you can change the size of the individual logo parts, like the name and icon. And in the end it's a vector file that stays sharp, so you can scale it up a billion times if you want to plot it on a billboard or an airplane.
- onemoresoop 7y ago
  Nice, thanks!

neilk 7y ago

This looks very cool. Kudos! If you can share this - what kinds of organizations are you targeting? What do they care the most about? I have a background in graphic design and computering, and I find it hard to envision the customer. They want a logo, want full control, don’t want to involve another human, have a price point below Fiverr? But maybe you’re serving people that I can’t see would need logo services.

SnowingXIV 7y ago
New startups or small businesses. You're right they want control but they can't afford tons of money to sink into iterations with a professional designer (also what makes a professional designer nowadays?). With this they get to see tons of variants of a logo that feels right to them with ease to make adjustments. Yes, they might be a bit soulless but it'll look sleek if you have a decent eye for design and application. Always ask yourself and test it with will this look good on a website, business card, shirt, whatever you need. I'd argue these little generators can produce better looking mathematically sound logos that are cheaper than dealing with a back and forth when you hire someone from upwork, 99, fiverr, your local college student.
- monokai_nl 7y ago
  That's correct. Startups, freelancers, side-hustlers. In short, people that just want a nice logo, but don't have the budget and / or time to work with a professional design agency. Regarding mathematics and aesthetics: whenever you generate something with an algorithm, you'll inevitably give up some kind of variation. An algorithm only works within a subset of all possibilities. So I don't think logo generators can do everything that a designer can. But for a lot of people it's the perfect option. You'll get a good logo for a friendly price.

terrycody 7y ago

I kove your website, very sleek!