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I agree. Branding and logo design is all about visual communication. It's subtle, and often times hinges on idiomatic context -- for better or worse. Take AirBn
by yowlingcat 7y ago
I agree. Branding and logo design is all about visual communication. It's subtle, and often times hinges on idiomatic context -- for better or worse. Take AirBnB, for example -- it was critically panned for looking like a butt. Applying machine learning to this goal doesn't mean the design process itself can really be abridged because you still have to figure out what it is you actually want to say.
- neilk 7y agoYeah, but let’s assume they aren’t trying for the unicorn-rebrand-in-200-countries market. What’s the disruptive underdog market here? Maybe it’s the ancillary stuff. Like, you have a basic logo, now generate the files for all the other things; biz cards, stationery, online, .icos, etc etc etc