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I’ve seen a couple of these sites that purport to design logos with AI. They seem to be based on the hope that randomized graphic options + sufficient clicks +
by neilk 7y ago
I’ve seen a couple of these sites that purport to design logos with AI. They seem to be based on the hope that randomized graphic options + sufficient clicks + ML = something better than random.
It might work, eventually, for organizations with very simple needs - they need a logo just to seem like a real business. But notice how none of these logos communicate much.
I have to say, logos are not where I would expect AI to triumph in the next little while.
Logos work when there are subtle resonances between what humans know, how they perceive things, and the wealth of information humans accumulate over a lifetime of looking at things. Not to mention, how one uses all these factors to distinguish oneself from peers.
The history of computers has often proven pronouncements like mine wrong - but usually the computer is used to do something different rather than replace the subtlety a human can bring. I still find it hard to see where the space is between “I made us a logo in Word with Papyrus” and a proper design process.
- yowlingcat 7y agoI agree. Branding and logo design is all about visual communication. It's subtle, and often times hinges on idiomatic context -- for better or worse. Take AirBnB, for example -- it was critically panned for looking like a butt. Applying machine learning to this goal doesn't mean the design process itself can really be abridged because you still have to figure out what it is you actually want to say.
- neilk 7y agoYeah, but let’s assume they aren’t trying for the unicorn-rebrand-in-200-countries market. What’s the disruptive underdog market here? Maybe it’s the ancillary stuff. Like, you have a basic logo, now generate the files for all the other things; biz cards, stationery, online, .icos, etc etc etc
- deleted 7y ago[deleted]
- Faizann20 7y agoI don't disagree with you at all. As mentioned in some other comments, our initial goal wasn't to generate perfect logos like professional designers. It was to let new startup founders who can't pay much buy a decent logo. And we're not stopping here, no way! We are working on some features that will create a lot of stuff from scratch based on several deep learning architectures. We are excited to work on those features and we hope you'll like them once they are done. Again, the goal is not to replace designers. The goal is to complement them or give founders a tool to get a decent logo in a few bucks. Happy to talk more.