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The site you link to even claims that it is a myth: "This change (to the red suit) is often mistakenly attributed to... the Coca-Cola Company...the red suit wa
by dagw 7y ago
The site you link to even claims that it is a myth:
"This change (to the red suit) is often mistakenly attributed to... the Coca-Cola Company...the red suit was shown on the covers of Harper's Weekly at least forty years before".
Coca Cola can however probably be given a fair amount of credited for making this the ubiquitous look.
- Zenst 7y agoAha, my bad - though fair to say, it was born out of marketing and darn good marketing at that (worked on me).