If you are scaling up, profitable (or speculated to be very profitable in the future), and eventually get big enough to do an IPO, then yeah why not? Booking.co

If you are scaling up, profitable (or speculated to be very profitable in the future), and eventually get big enough to do an IPO, then yeah why not? Booking.com a CRUD website making hotel reservations, and called a tech company. What is missing however in the picture of "someone building a site" is the other points mentioned in the essay: network effects, building a platform and forming an ecosystem around you. Everyone can do it, but not everyone succeeds. This is why there is such a big rush within tech startups to be the first in a space.