4 ms·
Because Google and Facebook take the majority of that money, leaving the rest of the publishers less and less of that pie.
by 9HZZRfNlpR 7y ago
Because Google and Facebook take the majority of that money, leaving the rest of the publishers less and less of that pie.
- buboard 7y agoWhich is why they need more competitors, and being unable to use their trackers means smaller competitors can get a chance.
- TeMPOraL 7y agoAlternatively, we need to corner the market into a kill box by letting it depend on a few large players, and then start shooting at it with regulations, technology and cultural shifts. Personally, I do not want a healthy competition in adtech breeding further innovation. That's like wanting a healthy competition in bacteria breeding super germs. I want the adtech market to die.