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Yes they can. Online advertising is on the rise. Businesses have been spending the same % in advertising for a century. If it is not possible to use trackers, b
by buboard 7y ago
Yes they can. Online advertising is on the rise. Businesses have been spending the same % in advertising for a century. If it is not possible to use trackers, businesses will keep spending the same, and advertisers should be paying out the same to publishers.
The bigger question for me is why publisher payouts keep dropping even while online advertising spend is skyrocketing.
https://www.researchgate.net/profile/Rachel_Soloveichik/publication/320618148/figure/fig2/AS:553454859767808@1508965329425/Advertising-Revenue-as-a-Share-of-GDP-Percent.png https://www.researchgate.net/profile/Rachel_Soloveichik/publ...
https://ark-invest.com/wp-content/uploads/2018/06/internet-advertising-growth-graph-3-1030x851.png https://ark-invest.com/wp-content/uploads/2018/06/internet-a...
- 9HZZRfNlpR 7y agoBecause Google and Facebook take the majority of that money, leaving the rest of the publishers less and less of that pie.
- buboard 7y agoWhich is why they need more competitors, and being unable to use their trackers means smaller competitors can get a chance.
- TeMPOraL 7y agoAlternatively, we need to corner the market into a kill box by letting it depend on a few large players, and then start shooting at it with regulations, technology and cultural shifts. Personally, I do not want a healthy competition in adtech breeding further innovation. That's like wanting a healthy competition in bacteria breeding super germs. I want the adtech market to die.