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This isn’t as true these days as it used to be. Many stores use WiFi hotspots and Bluetooth beacons (and computer vision on security cameras) to track customers
by joeblubaugh 7y ago
This isn’t as true these days as it used to be. Many stores use WiFi hotspots and Bluetooth beacons (and computer vision on security cameras) to track customers in their stores to build advertising and placement strategies. Target’s particularly fond of this approach.
- TeMPOraL 7y agoIndeed. It's not that physical space advertisers are somehow morally superior to on-line ad networks; it's that until recently, they couldn't afford the level of tracking that was possible on-line. With cheap computer vision and advertising technologies like iBeacon support[0] being included in smartphones by default, and with services for processing this data being available on the market, physical space advertisers can now afford to be just as slimy as their on-line counterparts. -- [0] - which didn't start as advertising technology, but ended up being used this way.