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Do you have any data on that?
by aledalgrande 7y ago
Do you have any data on that?
- luckylion 7y agoNone that would be considered scientific. I work for a few affiliate/seo-people, and the exit intents, newsletter popovers etc worked well on sites that target non-tech-savvy people (as in: better newsletter-signup-rate, higher overall conversion rate with exit intents; it's not gigantic, but it's large enough to be meaningful). They didn't work at all on the one site that targets tech people. While we didn't see a lot of total rejections (e.g. "I see that and I just close the tab"), we also didn't see more signups or conversions. Would be improved if it was tested on more tech-audiences, but they don't do a lot of those.