Thanks for your comments. I just want to point that I cann't afford at this moment hiring a copywriter for this side project. That's why I'm asking HN :) But I

Thanks for your comments. I just want to point that I cann't afford at this moment hiring a copywriter for this side project. That's why I'm asking HN :) But I admit that with 0 budget I will be going more with an ok copy than with 37signals one. Mz: your suggestion is good. I'm agree with the "stuff" comment, but sometimes are links, sometimes songs, books, etc. Then "stuff" is the most generic I can think, other alternative is "content" but that is boring.