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In my personal experience, the process of picking a logo for a startup is usually a long conversation among the founders about how to establish the brand, what

In my personal experience, the process of picking a logo for a startup is usually a long conversation among the founders about how to establish the brand, what the tone should be, and how to succinctly communicate the core value of the firm. The logo design itself is almost always outsourced, but the concept and sketch are either conceived by the founders or edited by them (choosing among various draft designs). I'm not sure how/whether an AI-driven logo helps that process meaningfully. The execution of logo design is not the problem -- it's the concept which is the hard part. And that concept is a very human process. Since the founders are in this thread: are you most passionate about design which led you to machine learning or are you passionate about machine learning and looked for a way to implement techniques? The engineering + ui/ux looks nifty, well done! As someone who has tried 99 designs, freelancers, and my own sketches for my projects' logos, my feedback is that this is a neat tool but I probably wouldn't find it useful were I ever to need to create a logo again. Maybe a freelance web developer who has to create logos all the time for client projects would have a different perspective. Edit: after looking through some more of the comments, if there was a feature that generated 100 different concepts of logos, let me share a link with other co-founders, and let us collaboratively tweak the results through rounds of feedback, THAT would be useful. As others commented, there are plenty of (free) 'design a logo' tools, but I don't know of any tools that 'help teams decide on a logo.' If the process helped us refine our concept, we would be so grateful for the value provided.

Faizann20 7y ago
This is awesome feedback. Thanks. A couple of points. You are right when you say it's a long process but I believe you'll agree that it's not long for everybody. There are so many new companies that just want a decent and affordable logo as quickly as they can. Those are the people we are targeting now. Regarding your comment about the logo concept - we are working on some deep learning architectures that generates the icon (concept) from scratch. That feature will take some time because of computational reasons but once that's in place, even startup founders who want to go a few rounds to get their logo concept would be able to use our website. Let me know if you want to talk more about how we're gonna do it. Thanks again for your feedback, it's awesome!
- mushufasa 7y ago
  No one wants to (or should) spend too much time on a logo as opposed to focusing on their business. Yet, most founding teams I've met end up spending a disproportionate amount of time (though not much money) discussing or changing their logo. Also, startup founders usually only do this a few times. Web design consultants would do this more frequently.
  - Faizann20 7y ago
    That seems fair. We are definitely going to add an iteration process that you can go through to end up with something you like. Thanks again for the feedback. It's super helpful in improving the product.

Faizann20 7y ago

This is awesome feedback. Thanks. A couple of points. You are right when you say it's a long process but I believe you'll agree that it's not long for everybody. There are so many new companies that just want a decent and affordable logo as quickly as they can. Those are the people we are targeting now. Regarding your comment about the logo concept - we are working on some deep learning architectures that generates the icon (concept) from scratch. That feature will take some time because of computational reasons but once that's in place, even startup founders who want to go a few rounds to get their logo concept would be able to use our website. Let me know if you want to talk more about how we're gonna do it. Thanks again for your feedback, it's awesome!

mushufasa 7y ago
No one wants to (or should) spend too much time on a logo as opposed to focusing on their business. Yet, most founding teams I've met end up spending a disproportionate amount of time (though not much money) discussing or changing their logo. Also, startup founders usually only do this a few times. Web design consultants would do this more frequently.
- Faizann20 7y ago
  That seems fair. We are definitely going to add an iteration process that you can go through to end up with something you like. Thanks again for the feedback. It's super helpful in improving the product.