If pop-ups are designed to gain customers, they always have the opposite effect on me: I leave immediately if something is annoying the hell out of me. (Also m

If pop-ups are designed to gain customers, they always have the opposite effect on me: I leave immediately if something is annoying the hell out of me. (Also makes me wonder why companies immediately abuse my personal information, e.g. sending daily spam practically the minute I become a customer, as if that’s going to help.) On the other hand, I can make my own “newsletters” by revisiting sites that have proven themselves to post interesting things. Sometimes I even go looking for their ad-supported podcasts. And do you know what evil, underhanded dark pattern produces this kind of reader loyalty? Having good content presented in a simple article format, with text that flows normally on a web site with no scripting tricks.