Sure, if they were advertising places to go camping maybe. But in the field of project management tools, it has a specific meaning. Trademarks are always field

Sure, if they were advertising places to go camping maybe. But in the field of project management tools, it has a specific meaning. Trademarks are always field specific. J. R. McDonald could start a carting business called "McDonalds Carting" with no real problem. But they would struggle to get away with starting a burger restaurant called "McDonald's Fine Burgers".