3 ms·
If it's not novel, then it's not likely to have any impact larger than the ones that came before.
by mark-r 7y ago
If it's not novel, then it's not likely to have any impact larger than the ones that came before.
- edmundsauto 7y agoDepends on how that particular message saturates in people's minds. It may have diminishing returns up to a point, but then repeated exposures have positive nonlinear compounding. Mass communication is all about simple, repeated messaging.
- taborj 7y agoThere's nothing novel about sexual situations on TV, either, yet by repeating it throughout the years it's become normalized, to the point that nobody even thinks about it anymore. This is how this works: have a controversial point, repeat it in as many places as possible until it becomes normal.