At some point cameras are going to be commoditized as well though, partly thanks to all the investment in computerized photography. I bought a mid range phone

At some point cameras are going to be commoditized as well though, partly thanks to all the investment in computerized photography. I bought a mid range phone for my parents, they find its camera amazing. It does not hold a candle to a pixel, but it is adequate. For users that don't feel the need for the best in class phone camera, it is already enough. I wonder what will be the distinguishing factor in 5 years.