This post is amusing, but the real discovery for me was Wil Schroter. (Ok, stop snickering. In a lot of ways, I'm still catching up.) Wil -- or at least, Wil's

This post is amusing, but the real discovery for me was Wil Schroter. (Ok, stop snickering. In a lot of ways, I'm still catching up.) Wil -- or at least, Wil's site and book ad -- kind of come off like maybe he's one of those slimy SEO "experts" who LIKE TO YELL IN TYPE AND HAVE THE SECRETS TO WEALTH NOW!!!! But he's not that guy. I just ordered the book after perusing it @amazon. He's humble and seems wise, and I will probably learn some stuff from the book.