While I get that apps may be heavy handed, and perhaps the contracts should be renegotiated (not providing marketing data to restaurants for one seems 'off') a

While I get that apps may be heavy handed, and perhaps the contracts should be renegotiated (not providing marketing data to restaurants for one seems 'off') a simple review of 'marginal cost'/'marginal utility' accounting would highlight that this is not necessarily the zero-sum game the article presents If I'm getting 50% more orders at the same fixed costs with a smaller profit margin on that subset of orders, I'm still netting higher total profits and getting higher utilization on my existing investment..