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As much as I want RIM to succeed, it seems to me that they had four key strengths, of which only one remains: 1 - A reputation for rock solid build quality --
by slantyyz 16y ago
As much as I want RIM to succeed, it seems to me that they had four key strengths, of which only one remains:
1 - A reputation for rock solid build quality -- Some of their more recent phone releases, to me at least, seem to eking out margins by lowering build quality. I don't have the same view of their build quality that I used to.
2 - A killer physical keyboard -- Unfortunately for RIM, the Android, Windows Phone 7 and other physical keyboards out there are "good enough" that they're not enough to keep people on Blackberries.
3 - Push Mail - Google and Exchange do a satisfactory job with this on the iPhone, Android, etc. that it's no longer an advantage
4 - BBM - This seems to be the last thing they've got going for them. The messaging is free (a boon for kids) and private (also a boon for kids who don't want their parents to see who they're messaging with).
To me, it seems like RIM really has an uphill battle to have a strong second act. They've rested on their laurels way too long, and given some of the comments made by the co-CEOs recently, it seems like they've got their own reality distortion field going.
Say what you want about Steve Jobs' reality distortion field, but Apple's track record (since the second coming of Jobs) is that of releasing products other companies imitate. RIM can't really say the same. At least not recently.
- omh 16y agoI'd agree with those, but add one more that they still (just about) have: Security. The encryption and policies you can enforce on a corporate blackberry are far ahead of what you can do with iPhone or Android, and this means that the more paranoid companies are comfortable handing them out. Even this is being eroded as the competitors get "good enough" encryption/remote wipe though.
- deleted 16y ago[deleted]
- corin_ 16y agoPoints 2 and 3 are still strengths in my eyes. Other phones may offer both these features, but nowhere near as well if the primary function for the phone (after phone calls) is emailing.