Think about Photoshop - back before it existed people assumed magazine ads had real people (not carefully, manually edited py artists). Photoshop and tools like

Think about Photoshop - back before it existed people assumed magazine ads had real people (not carefully, manually edited py artists). Photoshop and tools like it became commonly available. Over time the tools being more widely available caused more people to scrutinize and be suspicious of what they saw. Ads featuring heavily manipulated photos had the opposite of their original Intent. People picked up the term 'shopped to mean an image was fake or being deceptive. Kids in middle school learn how to do it. Now, when you see a before and after photo, or an advertisement, the default is to assume it has been manipulated. That change came about with broad access to once-rare tools.