When people say 3 fold, they mean 3 times. I think fold should mean 2^3. When you fold a piece of paper, it doubles each time. So on the news when they talk ab

When people say 3 fold, they mean 3 times. I think fold should mean 2^3. When you fold a piece of paper, it doubles each time. So on the news when they talk about a 10 fold increase, I know they mean 10 times and not 1024 times. Does anyone else here feel the same, or is fold just another confusing colloquialism?