Wait a minute... if they hadn't deployed, it's not like they would have gotten those lost sales. The only actual damage done was that the few bids that failed

Wait a minute... if they hadn't deployed, it's not like they would have gotten those lost sales. The only actual damage done was that the few bids that failed left their customers with a bad taste in their mouths. If they hadn't deployed when they did, they still would not have seen the money.