Only slightly related to that but if you enjoy Malcolm Gladwell's piece you may also be interested in this episode from his excellent Revisionist History podcas

Only slightly related to that but if you enjoy Malcolm Gladwell's piece you may also be interested in this episode from his excellent Revisionist History podcast where he tracks down why the fries at McDonalds don't taste the same any more: http://revisionisthistory.com/episodes/19-mcdonalds-broke-my-heart http://revisionisthistory.com/episodes/19-mcdonalds-broke-my...