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I know how and why it works, but some part of me feels that it's improper. I can't be sure because TFA didn't show it, but I'll bet that the store have a displ

I know how and why it works, but some part of me feels that it's improper. I can't be sure because TFA didn't show it, but I'll bet that the store have a display with sizes and prices readily visible. Thus, taking this approach is basically saying "We're going to try to trick you into ordering more than you want, charge you more than you expected, and hope that in aggregate our customers are too lazy or don't care enough about 50 cents to push back. At least for a few years, and by then we'll be much richer." I can just never bring myself to resorting to such tricks. Am I the only one?

michaelbuckbee 16y ago
I think you're overstating the case, things like: Large vs Small beer - http://www.youtube.com/watch?v=1xSDI9Gg63I http://www.youtube.com/watch?v=1xSDI9Gg63I - are flatly unethical. If someone asked for a 16oz Coffee and you gave them 12oz in a skinny cup so it looked taller that would be unethical as well. But, if you have a series of smaller to larger cups lined up on a counter and you ask people which one they want and then give them what they asked for, I can't see that being unethical. To me, this is just another form of advertising.