Arguably you can be manipulative without being dark, e.g. manipulate people into returning to your website by making it attractive, fast loading, with lots of r

Arguably you can be manipulative without being dark, e.g. manipulate people into returning to your website by making it attractive, fast loading, with lots of relevant, accurate, high signal to noise content. We tend to use the word to refer to dark manipulations, as in > To tamper with or falsify for personal gain. But it can be a positive thing as in about half of this definition: > To influence or manage shrewdly or deviously.