Predictably Irrational talks about what you are describing here. You see, despite many of these technologies having a smaller install base, what they have done

Predictably Irrational talks about what you are describing here. You see, despite many of these technologies having a smaller install base, what they have done is create a new anchor in technology, which allows them to monopolize the conversation. The iPhone and Rails are the most significant anchors within the past 5 years. You can't make Perl popular by acting like rock stars and making videos on youtube, you can only making Perl popular by creating a new technological anchor for others to hook themselves to.