I cynically think that this is a fall out of top-down direction from management for their little cost cutting bonuses. Short term benefits and incentives (fuck

I cynically think that this is a fall out of top-down direction from management for their little cost cutting bonuses. Short term benefits and incentives (fuck the consumers, durability will be dealt with when I am no longer around) trading off long term consumer loyalty. I hope I am wrong. You can see a stark difference between family run businesses and a firm that has a board of directors.