When I worked at Subway a 32oz soda cost the store around 10 cents total for the soda and the cup. We sold them for $1.45 each. (Approximate, this was 4 years a

When I worked at Subway a 32oz soda cost the store around 10 cents total for the soda and the cup. We sold them for $1.45 each. (Approximate, this was 4 years ago) I would imagine plain coffee has similar margins but there is a fair amount of overhead to run a store which is why the markup is so high.