28 ms·
you should probably read predictably irrational if you have not already..
by kunday 16y ago
you should probably read predictably irrational if you have not already..
- Adrock 16y agoDan Ariely's Predictably Irrational is really good and the very first chapter discusses this exact phenomenon and some of the subtleties surrounding it. He also mentions it in one of his excellent TED talks: http://www.ted.com/speakers/dan_ariely.html http://www.ted.com/speakers/dan_ariely.html