If you’re in Berkeley, I can help you directly.. I’m not sure why, but this sounds familiar. Otherwise, here is a problem: - Maintaining good nutrition is a pr

If you’re in Berkeley, I can help you directly.. I’m not sure why, but this sounds familiar. Otherwise, here is a problem: - Maintaining good nutrition is a problem for many [People]. + Maintaining good nutrition is a problem for many [People]. [your solution name] solves this problem by [providing a superior solution]. * solution: develop a service predicated on ensuring people meet macro/micro nutrient requirements; I wouldn’t do this directly, I would partner with the fast-food/restaurant industry to develop “paths” towards “nutrition.” Say you get a number 1 or whatever, well instead of “only having x more calories to spare” (restriction) you know what you need to eat next. Now, this wouldn’t be initially ideal as it’ll probably drive unhealthy habits (to be exploited I’m sure), but it could help drive better habits over time: - menus aren’t well-balanced diets - customers could seek more balance then there’d be - incentive to balance menus - could shift perceptions of food Also, it’s hard to solve problems you don’t have. But, since you aren’t married to any problem, you can be problem-promiscuous. This means you should start trying to solve problems—more problems will fall out of this process. Loosen up your pitch process too, have categories (i.e. serious, comical, satirical, fiction, etc). Rapidly pitch for a few days (don’t evaluate any of them).