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People have been suggesting this design is some sort of mistake. I don't think so: 1. Email notifications have a very high value for Quora - they drive users b
by harrybr 16y ago
People have been suggesting this design is some sort of mistake. I don't think so:
1. Email notifications have a very high value for Quora - they drive users back to the site.
2. A fair number of users unsubscribe by clicking the "unsubscribe" link at the footer of emails
3. This design ensures users clicking this link will only ever unsubscribe from a subset of email notifications.
This way, users end up with an inbox that looks like this:
http://www.contrast.ie/blog/getting-your-users-on-board/ http://www.contrast.ie/blog/getting-your-users-on-board/
If a user wants to unsubscribe from everything, they have to have the presence of mind to visit this page, and then untick every single checkbox. This is effortful. Geni.com were criticised for using this exact dark pattern and ended up adding a single-click "Unsubscribe me from all Geni emails" feature:
http://wiki.darkpatterns.org/Roach_Motel#Example:_geni.com http://wiki.darkpatterns.org/Roach_Motel#Example:_geni.com
The real question is whether Quora should be criticised for using this design pattern, or is it an acceptable practice?
- yuvadam 16y agoI don't want to be coerced into vising a site just because it's hitting my inbox, I have enough incoming mail as it is. If a site respects me by allowing me to easily remove all email notifications, I'll be much more inclined to respect it back by giving it my business.
- wheels 16y ago> If a site respects me by allowing me to easily remove all email notifications, I'll be much more inclined to respect it back by giving it my business. In the unlikely case that this is actually true for you, not just the way that you like to imagine yourself to behave, it certainly is not true for most users.