Every category of product is filled with multiple companies offering their own version of the product. There would be clear market leaders and there would be th

Every category of product is filled with multiple companies offering their own version of the product. There would be clear market leaders and there would be the upstarts. the product features though vary, according to the company's business model. So the opportunity here is to bridge the feature (or marketplace) gap between the products, eg- say build a bot for hangouts that is similar to some bot seen on slack, because slack bot company is not yet thinking about supporting hangouts. Now you don't need to come up with your own product ideas or think about the product distribution and you solve the problem for a lot of customers who are stuck with hangouts (because of whatever reason). If you build a lot of such micro-features, that ultimately adds up to a good amount of money.