> If a journalist uses a technical term in a headline, and then goes on to explain what the term means in the article, how is that not fine? If a marketing tea

> If a journalist uses a technical term in a headline, and then goes on to explain what the term means in the article, how is that not fine? If a marketing team uses a financial term in a commercial with an asterisk, and then goes on to explain what the term with an asterisk means in the actual 117 pages long financial contract this commercial is trying to sell, how is that not fine?