Best quote of the article, "Yet social media is itself as temporary as any social gathering, nightclub or party. It's the people that matter, not the venue." T

Best quote of the article, "Yet social media is itself as temporary as any social gathering, nightclub or party. It's the people that matter, not the venue." They cost to run the site compared to how much they're making does not work. Their only hope is to run really fast and create a better advertising story. Otherwise, they need to get acquired by MS, Google or Apple and become an augment to a business that actually generates profit. Problem is their market cap is so huge that's becoming nearly impossible.