they were quoting the same quote you were but reframing it to make a point. there's no such thing as bad publicity more or less semantically conveys the idea th

they were quoting the same quote you were but reframing it to make a point. there's no such thing as bad publicity more or less semantically conveys the idea that all publicity is good publicity, more often than not (though it could also imply that it could be neutral.) either way, it is a bit confusing of a way to render it