The timing of this marketing stunt was funny to me. I work on the development of Need for Speed Heat and a few days ago we had a discussion about which types of

The timing of this marketing stunt was funny to me. I work on the development of Need for Speed Heat and a few days ago we had a discussion about which types of materials we can technically support in our player facing visual customization. We discussed materials that exist but we currently can't represent as well as materials we could make but which don't look real. I joked about adding Vantablack to the game, seeing as it would probably be entirely impractical in reality and look very surreal in the game. Later that day, this was first published. What struck me was that the end result didn't look as bizarre as I had expected.