Nobody thought Google could control the web. That wasn't the claim. The claim was, Google was sufficiently badass in 2005 that for any given idea, you got asked

Nobody thought Google could control the web. That wasn't the claim. The claim was, Google was sufficiently badass in 2005 that for any given idea, you got asked if this is so great, why can't Google notice it and do it faster better stronger. There were reasons that it couldn't for some ideas, obviously. But for others, like Kiko, it could and did.