Absolutely. It's extremely tough to build a customer base in education, but once you've signed them they're just as reluctant to move on to a competitor. Standa

Absolutely. It's extremely tough to build a customer base in education, but once you've signed them they're just as reluctant to move on to a competitor. Standard practice is for the larger companies like Blackboard and Pearson to gobble up the smaller fish and either shut down their products or milk them dry. There's very little incentive to invest in product development when no one in the ecosystem experiences much competitive pressure.