Exactly, it's all about power. On one hand, in the online ads biz, Google is king and is happy to outsource its customer support for its most premium customers

Exactly, it's all about power. On one hand, in the online ads biz, Google is king and is happy to outsource its customer support for its most premium customers both large network of agencies and advertisers. I know it quite well, I was one of those guys for Doubleclick many moons ago. That is if you are big enough to be worthy of being a Google (DC) customer in the first place, which means, you have to be a large spender. But on the other hand, if you sign up for their Google Cloud thing despite being a nobody (me again), you'll have their sales folks hounding you for an upsell, mostly because GCloud is ridiculously behind both AWS and Azure. Funny how it goes.