You should be _extremely_ skeptical of this finding. 1. It's an observational, retrospective study. 2. The control analysis is dubious, and its unclear if the

You should be _extremely_ skeptical of this finding. 1. It's an observational, retrospective study. 2. The control analysis is dubious, and its unclear if the control analysis was selected in advance. 2. It's an astonishingly high effect size. 3. They do numerous sub-group analyses without any indication that such analyses were pre-registered, and apparently without doing any multiple-comparisons corrections (e.g. bonferroni). 3. From the article: "The observed suicide rate for March 2017 — the month prior to the release of “13 Reasons Why” — was also higher than forecast. The researchers note that the show was highly promoted during the month of March, exposing audiences to the show’s premise and content through trailers. The researchers did not find any significant trends in suicide rates in people 18- to 64 years of age." We're being asked to believe not only that the show itself can have this huge effect, but that the trailer can too. But only among males in a certain age group. This stinks.