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Crazy- she could have scored points out of this! Price at $0.99 out of the gate, email the ENTIRE userbase explaining the situation. Say that there is no way to
by colinplamondon 16y ago
Crazy- she could have scored points out of this! Price at $0.99 out of the gate, email the ENTIRE userbase explaining the situation. Say that there is no way to migrate existing users to the App Store, but in appreciation of their support she's pricing at 99 cents for the first week so they can upgrade.
Explicitly state that 'Even though I'll lose a bunch of money by pricing so low during the launch of the App Store, it's worth it to me to maintain the trust of my users'.
Boom. Crisis averted, you lose $5-10k or so on launch sales, but make very, very loyal users out of your existing customers. Cross-sell that email list more aggressively in the future. Money in the bank.